From these initial results, we can begin to conclude that including PrologMobile’s IMEI-based device-specific data for used mobile device listings can have dramatic, positive impacts on a company’s business results. We see dramatically increased engagement metrics such as an increased number of bids, increased page views, increased unique page views and sizable increases for time spent on site for the batches that included the additional content.
From a financial standpoint, users of this data can expect to see increasing ASPs in the range of 2% to 6% or more and large ROIs on the data purchased for device-specific information.
As only a subset of PrologMobile’s data was utilized during this initial experiment, future testing is likely to result in even more pronounced differences between the data enriched and non-data enriched batches. As buyers were only first exposed to this data, it makes sense that as more buyers become aware of this data, more will want to purchase this way moving forward, increasing competition and thus pricing. We can also begin to conclude that it is likely that this data can be effectively incorporated into any sales platform or marketplace globally and achieve similar results.